Ever wonder how a club like ours works? It's led by a Board of Directors that meets once a month throughout the year-sometimes more often if needed.

Here's what some of our responsibilities include.

Responsibilities of the Marketing Director
 

q       Promote our Club and ski area as fun, family oriented winter recreation via print & electronic media and any other viable means in our marketing area with the primary goal of growing our membership base

q       Work as a close partner with the Membership Director in pursuing your goals

q       Communicate with Club membership via the Blandford Bulletin Newsletter (fall & spring) and web site at www.skiblandford.org.

q       Collect appropriate information from all directors for publication in above

q       Maintain Club web site, answer general marketing info Emails and forward others to appropriate parties

q       Prepare marketing plan and associated budget

q       Working with Membership Director and Office Manager, maintain current mailing list

q       Review, update and print and distribute brochures as needed

q       Generate and distribute press releases when appropriate

q       Update snow-phone, NESAC and web site with daily conditions

q       Be prepared to work with and/or answer questions from the media

q       Collect “fishbowl” names and add to the mailing list

q       Purchase promotional materials within your budget that will keep the Springfield Ski Club and the Blandford Ski Area in the eyes of potential customers

q       Negotiate trade opportunities with advertising outlets (radio, public TV, etc)

q       Take advantage of any trade opportunities that would give us exposure at little or no cash cost to the Club

q       Measure, whenever possible, the effectiveness of marketing campaigns